French industry icons Alpine and BENETEAU have announced a long-term partnership at the Boot Düsseldorf 2025 trade show. This partnership aims to combine their expertise and vision to strengthen their commitment to innovation and excellence.
A Partnership Between Two Giants of French Industry
Alpine, specialized in innovative sports cars, and BENETEAU, the French leader in pleasure boat construction, have announced their long-term collaboration. This partnership also includes BWT Alpine Formula One Team and focuses on several projects aimed at reinforcing their commitments to innovation through design and excellence in quality.
Goals and Ambitions of the Partnership
This co-branding partnership will offer Alpine and BENETEAU customers and distributors exclusive access to special offers and events. It will extend to the Alpine Cars and BENETEAU ranges, with limited-edition collaborations to be announced later in the year. Inspired by the BWT Alpine Formula One Team, Alpine’s sporty DNA and product plan align with BENETEAU’s ambitions.
Statements from the Leaders
Eric LeVine, Commercial Director of BENETEAU Motor Yachts, expressed his enthusiasm for this partnership, highlighting the parallels between the two brands in terms of high-end product design and a vision for an exceptional customer experience. Oliver Oakes, Team Principal of BWT Alpine Formula One Team, also welcomed this collaboration, emphasizing the cutting-edge nature of both performance-based industries.
Presentation of the Brands
About Alpine
Founded in 1955 by Jean Rédélé, Alpine is known for its French sports cars. In 2018, the brand launched the new A110, faithful to Alpine’s timeless principles. In 2021, the Alpine Business Unit was created, benefiting from the heritage and expertise of its historic Dieppe factory. Alpine competes in several major FIA championships and inaugurated its 100% electric “Dream Garage” in 2024.
About BWT Alpine Formula One Team
BWT Alpine Formula One Team competes in the FIA Formula One World Championship with Pierre Gasly and Jack Doohan. The team, acquired by the Benetton family in 1986, has a rich heritage with seven world titles.
About BENETEAU
Since 1884, BENETEAU has been the benchmark in pleasure boating. With its unparalleled expertise and passion for design, BENETEAU builds remarkable sailboats, outboard, and inboard boats that not only turn heads but also provide unique sailing experiences. Characterized by a strong commitment and boldness, and offering 8 ranges and over 30 boats through an international network.